Obamas need to help young people get on the right path

Most of those who have read my letters have probably determined that I am on a slightly different page than the prevailing political thinking in Washington D.C.. In fact, I am completely opposed to the “transformed” America for which we are paying dearly. However, I have to admit that the president and his wife are extremely talented at creating an argument for a particular goal and communicating that through impassioned speeches and programs. The latest examples are Obamacare and Michelle’s efforts to curb obesity. We have seen all the stops pulled out for these programs. The president has gone on every TV show and to every venue where a younger audience can be found and pressed for his health care program. Likewise, Michelle has made childhood obesity one of her causes and is seen marketing this issue relentlessly because, I believe, she believes in it.My hat is off to them both for their ability to communicate, market and encourage behavioral changes. Next I would like to see them use that same energy, that same relentless drumbeat, that same intensive and targeted marketing strategy, that same sense of celebrity with the young folks to encourage them to stop out-of-wedlock births, to stop teenage pregnancy, to encourage our children to think ahead to the importance of building a family, to becoming an asset to the community and changing behaviors that, statistically, will keep those who enter into this lifestyle in poverty their entire lives.The statistics for this are devastating in all segments of American life, but especially in the black community. So, here is the perfect opportunity, the perfect couple and the perfect skill sets in communications and marketing to help turn around the views on sex outside of marriage and family for young people of all backgrounds and set them on a path to being productive citizens. JACK VAN ZANDTJonesborough



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